Sharing smaller pieces of content to engage your audience is beneficial in a world where attention spans have shortened.
Twitter brands itself on short, attention grabbing conversations. Messages across all platforms that follow this format will be fully received by your audience instead of glanced over. Posts with 80 characters or less perform better than longer posts.
With attention spans at an all time low, glancing over content is more likely than gaining a full read. Shorter posts with valuable content will be better received by your audience.
Sharing shorter posts helps your content be fully consumed instead of just glanced over. Before sharing a post, ask yourself one question: Can I make this shorter without losing my message?